The full price, before the guest commits
Every room shows the total for the whole stay with mandatory fees, and the direct rate sits next to the OTA rate. The room is held while the guest pays.
More guests booking direct with your boutique hotel or vacation rental
A fast mobile site where guests see the all-in price next to the OTA rate and book with you, so the commission stays with you.
From $2,400 · fixed price per phase · first call free
Illustration
New direct booking
$312
Deluxe room with terrace
3 nights, booked on your website
See it working
Direct booking, from the guest's phone to the front desk
See what guests and staff see: the full price before the guest commits, emails that go out on their own, and tour operator rooms under control. Shown on the Alati House booking site.
Guest emails that go out on their own
The confirmation, directions and the day-before note go out at the right moment of the stay. Each step can be turned on or off.
Tour operator rooms under control
Allotments, release dates and rooming lists in one place. Unsold rooms go back on sale on the release date.
WHERE BOUTIQUE HOTELS LOSE DIRECT BOOKINGS
Small properties lose margin in the same places: OTA commissions, a website that doesn't sell and guest contact details that sit on someone else's platform. For custom supplier connections and back office tools, see booking software for travel startups.
OTA commissions on every stay
Booking.com, Airbnb and Expedia charge a commission on each reservation, every month and every season. The guest also remembers the platform, not your property.
A website with its own booking flow. Guests book and pay with you, you keep the full rate and the guest data, and the platforms stay as an extra channel rather than the only one.
Keep your PMS. Replace the website that doesn't sell
Your PMS already has a booking engine. What loses the booking is the site around it: slow on a phone, thin room pages, a button that opens a generic page.
We build the site and booking flow in your brand and connect them to the systems you already run.
Guest contacts belong to the platform
A guest who booked through an OTA is the platform's customer first. Repeat stays, family trips and referrals go back through the same commission.
Direct bookings put the contact in your hands. Pre-stay and post-stay emails bring guests back to your site the next time they plan a trip.
How much do OTAs cost you each year?
Enter your own numbers, or move the sliders, to see what stays with you when part of your OTA guests book directly on your website.
Independent hotels got 63.4% of bookings through OTAs in 2025, and OTA bookings were cancelled twice as often as direct ones (Cloudbeds, 2026).
The result is net: it subtracts the direct booking discount and the card fee. It is an estimate, not a forecast.
Currency
Enter amounts in your currency.
Commission rate
120 nights
160 US dollars
18 percent
Example value: check your OTA contract.
20 percent
12 months
5 percent
3 percent
What OTAs cost you per year
$41,472
Kept by you per year if 20% book direct
$4,677
Net, after the direct booking discount and the card fee.
InformativeA direct booking site from $2,400 pays back in about 7 months of operation.
Estimate based on your inputs. Actual results depend on season, OTA contracts and payment costs.
What we build for a hotel or rental
Everything a property needs to take bookings directly: booking, price comparison, payment, system connections and guest email.
Direct booking on the phone
Date and room selection, guest details and confirmation in a short flow that works with one thumb. Photos, rules and rates sit one tap away.
OTA price comparison
Show your direct rate next to the OTA rate, so a guest sees why booking with you makes sense. You set what is shown, and Booking.com, Airbnb and Expedia stay channels you pay a commission to.
Payment
Deposits or full payment through your payment provider's hosted checkout. Card data never touches our servers.
PMS and channel manager integration
A connection to your PMS or channel manager keeps rates and availability aligned. You bring the provider and the contract, and we connect it to the site.
Emails before and after the stay
Booking confirmation, arrival details and a thank-you with a review request go out without manual work. Returning guests can get an offer for the next season.
Add-ons
- AI assistantFrom $4,400
A chat assistant on your site that answers guest questions about rooms, rules and the surrounding area.
- Seasonal SLA$229/mo
Monthly support with defined response times in season and a support window of 9 AM–1 PM ET on weekdays.
Boutique hotel website
- From$2,400
A direct booking website for one property or a small group, at a fixed project price.
Prices exclude applicable taxes. Clients outside the EU are invoiced in US dollars, EU clients in euros.
What's included
- Mobile-first website with direct booking and OTA price comparison
- Hosted checkout through your payment provider
- Emails before and after the stay
- Content management for rooms, rates and photos
- Built to WCAG 2.2 AA, with an accessibility report at handover
What moves the price
- Number of languages and room types
- PMS or channel manager connection
- Extra properties or custom booking rules
How we start
Free 20-minute call
Tell us about your property and your channels. In 20 minutes you know whether we are the right team and what the site would include.
Project Diagnosis: a fixed-price scope and plan
In two short workshops we agree on rooms, rates, payments and connections, and within 10 business days you have a fixed price for each phase.
Design, build and launch
Mobile-first design, booking flow, payment and content management, usually in 3 to 6 weeks. We test the booking flow on real phones and hand over with an accessibility report.
Working with us from the US
A small studio in Europe. Here is how the day to day works when your team is in the US.
Support in your morning
Support for live systems runs weekdays, 9:00 AM to 1:00 PM ET, by email and ticket.
Invoiced in US dollars
Clients outside the EU are invoiced in US dollars, with a fixed price for each phase.
English from the first call
Calls, scope documents and handover documentation are in English.
Your code and your data
Your data and the code we write for you are yours. Our core comes with a perpetual license to use it in your system.
Documented for any team
We document the API, the architecture and the procedures, so a new developer can take over without a long ramp-up.
Seasonal SLA: response times and what's included
Seasonal SLA
Monthly $229/mo
Support after launch that speeds up in season, when bookings can't stop.
- Critical incident in season (May–October)
- response within 4 business hours
- Critical incident off season
- response within 1 business day
- Other incidents
- within 2 business days
- Critical means
- booking or payment is down, or a supplier returns errors
- Support window
- Monday–Friday, 9 AM–1 PM ET (3–7 PM CET)
- Channels
- email and ticket
- Included
- 2 hours of changes per month and a monthly report
- Not included
- outages of third-party systems
Connected to the systems you run
We connect your site to the systems and tools you already use, whichever they are. You bring the contracts and access, we build the connections.
- PMSRooms, rates and bookings stay in the system your front desk works in.
- Channel managersRates and availability stay consistent between your site and the OTAs.
- Payments and hosted checkoutDeposits or full payment through your payment provider.
- Tour operators and allotmentsAllotments, release dates and rooming lists from the operators you work with.
- Email, CRM and analyticsGuest emails, reviews and direct-booking tracking in the tools you use.
- Any APIREST, SOAP or XML: if a system has an API, we connect it.
Questions from hotel owners
What owners of boutique hotels and vacation rentals ask before they start a direct booking website.
Do I have to leave Booking.com or Airbnb?
No. The platforms stay a channel for new guests, and your website takes returning guests and everyone who finds you through search or social media. With a channel manager connection, rates and availability stay consistent everywhere.
How long does it take?
A website usually takes 3 to 6 weeks. The timeline for anything beyond the website, such as a PMS connection, is agreed per project.
Can you connect our PMS or channel manager?
Yes. You bring the provider and the contract, and we connect it to your website. Every PMS is different, so we scope the connection before we price it.
Why are your prices lower than a US agency's?
Most of what a travel booking system needs (supplier layer, quotes, margins, admin) is already built in our core. We adapt it to your business instead of starting from zero, and you work directly with the people who build it. You get fixed prices per phase in writing before any build starts.
Can every guest book?
Every page and booking step is built to WCAG 2.2 AA, so guests who use a keyboard or a screen reader can book too. At handover you get an accessibility report for your records.
A website that takes a booking while you sleep
Tell us about your property, which channels you pay commission to and what takes most of your time. In a free 20-minute call we tell you what a direct booking site would change.
Book a free 20-minute call