One brand system, written down
Colors, type and the rules for using them live in one kit, so every screen and document speaks with the same voice.
A travel brand that carries into every quote and booking screen
Logo, visual system and quote templates, tested where travelers book: website, itinerary PDF, emails and advisor sites.
From $1,400 · fixed price per phase · first call free
Illustration
Horizon
travel
See it working
A travel brand, applied where travelers book
See one identity carried from the brand kit to the website and the offer the traveler pays from. Shown on the Aegean Thread brand.
The website in the brand
The tour page and the route of the trip, day by day, carry the same colors, type and illustrations as the kit.
The offer and payment in the brand
The offer the traveler receives and the page they pay on look like the operator, not like a payment tool.
TRAVEL BRANDING PROBLEMS WE SOLVE
Travel brands lose ground in the same places: a generic logo that looks like everyone else's, photos that do not make anyone want to travel, a website that does not match Instagram, and quotes that look like they come from different companies. For the site that carries the brand, see booking software for tour operators.
A generic logo that does not stand out
A logo from a generator or a stock site looks like the logo of many other travel companies. Travelers do not remember who you are, your quotes get lost in the pile, and your price feels too high for how you present yourself.
A logo and visual system that look serious and distinct for your destination or property type: colors with codes, typography, tone of voice and usage rules. Recognizable at first glance.
Photos that do not make anyone want to travel
Generic photos of a beach or a hotel room do not create desire to book because everyone uses them. The traveler cannot feel what makes your property or destination special and sees one more trip.
Photo and video direction built on authentic scenes of your destination, atmosphere and experience. A story that sells a feeling, not only a place, in one consistent tone ready for the website and social channels.
Every quote looks different
The sales team builds quotes in Word however they can. They look amateur and carry no brand. A traveler or corporate client gets three quotes and picks the one that looks most professional.
PDF quote templates and presentations your team fills in quickly. Logo, colors, photos and structure are built in, so a professional look does not wait on a designer.
What we build in a travel branding project
Everything that matters where you meet a traveler: logo, photo and video direction, quote templates and one look on every channel.
Logo and visual identity
A logo that works on light and dark backgrounds, small and large, on a phone and in print. A color palette with codes, typography that reads on screen and paper, and usage rules your team applies right away.
Photo and video direction
Direction for photography and video of destinations, atmosphere and experiences, in one consistent tone, ready for your website, Instagram, Reels and presentations. Content that sells the feeling of the trip, not only the place.
Templates for quotes and digital materials
Templates for PDF quotes, seasonal packages, social posts, newsletters and presentations. Logo, colors, photos and structure are built in, so your team fills them in quickly.
Brand in your website and booking system
We carry the visual system into the website, booking flow, vouchers, booking confirmations and emails we build for you. The traveler sees one brand from the first ad to the thank-you message after the trip.
Add-ons
- Seasonal SLA$229/mo
Optional monthly support for the website and booking system we build, with defined response times in season.
Travel branding
- From$1,400
A starting price for a complete brand package: identity, templates and guidelines, with a fixed price for each phase.
Prices exclude applicable taxes. Clients outside the EU are invoiced in US dollars, EU clients in euros.
What's included
- Logo in all formats
- Color palette with codes and typography
- Short usage guidelines
- Templates for quotes, social posts and newsletters
- All source files for your logo and templates
What moves the price
- How many templates and materials you need
- How many languages the materials come in
- Whether the brand also goes into a website or booking system we build
How we start
Free 20-minute call
Tell us who your travelers are and where they first see you. In 20 minutes you know whether we are the right team and what your brand needs first.
Project Diagnosis: a fixed-price scope and plan
In two short workshops we look at your travelers, destinations and competitors, and within 10 business days you have a fixed price for each phase.
Visual system, guidelines and rollout
One clear visual direction instead of ten variations, templates your team uses right away and a short guide anyone can follow. If we also build your website or booking system, the brand goes straight into it.
Working with us from the US
A small studio in Europe. Here is how the day to day works when your team is in the US.
Support in your morning
Support for live systems runs weekdays, 9:00 AM to 1:00 PM ET, by email and ticket.
Invoiced in US dollars
Clients outside the EU are invoiced in US dollars, with a fixed price for each phase.
English from the first call
Calls, scope documents and handover documentation are in English.
Your code and your data
Your data and the code we write for you are yours. Our core comes with a perpetual license to use it in your system.
Documented for any team
We document the API, the architecture and the procedures, so a new developer can take over without a long ramp-up.
Seasonal SLA: response times and what's included
Seasonal SLA
Monthly $229/mo
Support after launch that speeds up in season, when bookings can't stop.
- Critical incident in season (May–October)
- response within 4 business hours
- Critical incident off season
- response within 1 business day
- Other incidents
- within 2 business days
- Critical means
- booking or payment is down, or a supplier returns errors
- Support window
- Monday–Friday, 9 AM–1 PM ET (3–7 PM CET)
- Channels
- email and ticket
- Included
- 2 hours of changes per month and a monthly report
- Not included
- outages of third-party systems
Your brand, in every tool you use
If your brand goes into a website or booking system we build, it carries into every tool that touches a traveler, whichever you use.
- Website and booking systemBooking flow, quotes and vouchers in your brand.
- Payments and hosted checkoutThe page a traveler pays on, styled to match your brand where the provider allows it.
- Email and CRMConfirmations, newsletters and templates in the tools your team uses.
- Analytics and adsTracking and campaigns set up with the launch.
Questions about travel branding
What travel startups, tour operators, host agencies and hotels ask before starting on a logo and visual identity.
How long does a branding project take?
The timeline is set per project, after the Diagnosis, because it depends on how many templates and applications you need. You get a date in the scope document before you commit to a phase.
Can I keep my existing logo?
Yes, if the logo has a solid foundation. Often it is enough to refresh it, define colors and typography, and build templates. We recommend a full redesign only when the current mark is actually holding sales back.
What do I get at the end, and who owns it?
Your logo in all formats, a color palette with codes, typography, usage guidelines and templates for quotes, social channels and newsletters. All source files are yours, and if we also build your booking system, the code we write for you is yours too.
Do you do photography and video?
We coordinate photo and video storytelling for destinations and properties, and we prepare website and campaign content in the same visual tone as the brand, so everything reads as one story. The scope of any shoot is agreed per project.
Why are your prices lower than a US agency's?
We work only in travel, so the brand system, quote and itinerary templates and the way a brand is applied in booking software are already built and tested. We adapt them to your business instead of starting from zero, and you work directly with the people who design it. You get a fixed price in writing before any work starts.
A brand that looks like the places you sell
Tell us who your traveler is, which destinations you sell and where travelers first see you. In a free 20-minute call we tell you what your brand needs first.
Book a free 20-minute call